2013年6月14日星期五
Europeans are more pay attention to the body
Since the 18th century, developed in Europe in bathing culture, the women here have a special liking to bathing beauty. Aromatherapy, medicated bath, milk bath, sea-bathing isn't enough, recently Europe rise "after bathing culture", which use advanced maintenance products even in after bath, make your skin more tender. AC Nielsen, a recent survey, 2004 major European country women in the body care spending growth at about 7%, far higher than Asian woman.clarisonic skin care brush
Due to there are three kinds of products
British women often say: "a woman may only wear a brand of shoes, but may not only a brand of cosmetics." In terms of body care, European women and changeable demand is more obvious.
In "the body shop" famous cosmetics shop, cosmetics experts Williams told reporters, in Europe, due to product is roughly divided into three categories. The first kind of bath products. According to statistics, the French every consumer to buy 9 pieces of different efficacy of bath products per year on average, the soap has been the biggest selling, followed by the shower gel.
The second type is the additive in the bath. From hypermarket, supermarket to upscale boutique, the Dead Sea bath salts, all kinds of plant essential oil, and can deeply clean the skin in the bath beads and other products is quite popular with women. Williams said that European women especially advocate natural, so the aroma composition of quietly elegant, natural plant products is the most popular.
The third kind is to protect the body after bath products. By high and new technology of preserved antioxidant activity ingredients such as vitamins E and C has good anti-aging effect. Williams said that like many protector products manufacturers, "the body shop" is considering the gene technology applied to body maintenance products.
Due to tool is exquisite
The hit protector products in Europe, not only must have the brand effect, also have to keep up with the details of the modern concept of bathing and personal hygiene services. Then, walk into a supermarket, the UK can see the wide variety of fine instruments. Added sulfur composition of bath towel, is made from a bath towel, natural hair brush, natural sea pumice bath, wash a face to brush, bullet head massager, etc., is everything.
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